Ben Kamble

London based Creative Director

UX Lead with 17 years of experience in Research, Design and Testing.
Process/ Methodologies
Writing design briefs
Understanding business goals, purpose of the product, risks,
opportunities and stakeholders’ expectations from it
User Analysis
Understand various user groups, their situations,
objectives and pain points. Build user personas.
Desk Research
Gather business and industry intelligence.
Competitive Analysis
Research competitors and understand what user like
or dislike about them and why.
Product Audit
Run incumbent systems through common user scenarios to outline their failures,
inadequacies and areas of excellence.
Co-Design Workshops
•    Scenario Building based on user requirement
•    Task Analysis
•    Storyboarding
       o    Defining a starting point and outcome
       o    Feature Analysis
       o    Developing/ Re-using Patterns
       o    Component Selection
       o    Micro-interaction Design
Rapid Prototyping
•    Axure
•    Sketch
•    Invision
Ethnographic Research
Understanding the daily situations in which users use the product and the obstacles they face.
Hypothesis Driven Research
Hypothesize why users failed to perform necessary action(s),
implement rational solutions and test it out with the user.
Desirability Study
Understanding user’s emotional response and preference for one design over another.
A/B Testing
Find out which interaction scores better with tested against users.
UI Design
•    Photoshop
•    Illustrator
•    Sketch
Developer Collaboration
•    Working with developers to refine user journeys by understanding technical possibilities and limitations
•    Communication designs through
o    Zeplin
o    HTML/ CSS
•    Team
•    Stakeholders
•    Clients
Tools and Techniques

•    Five Second (Memory) Test
•    Card Sorting
•    Reaction Cards
•    Recorded interviews (freestyle + contextual questionnaire)
•    Focus Groups
•    Screen and voice recorded classical usability tests
•    Guerrilla Testing
•    White-boarding
•    Heat Maps
•    Google Analytics
•    Surveys and Polls
•    Data collection sheets
Bombay institute of Technology:
Diploma in Computer Engineering
Year of passing: 2000

R.S. School of Arts:
Certification in Applied Arts
Year of passing: 2003
Back to Top